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Alitalia is reborn (again) and its new name is… ITA

Alitalia is reborn (again) and its new name is… ITA

Frankly we’ve lost track of how many times Alitalia has been bought, sold, nationalised, privatised, renamed and renamed again however we’re at that stage where the airline we all know as Alitalia has again got a new name.

Since January 2015 Alitalia has legally been called Alitalia – Società Aerea Italiana S.p.A, following a large investment from the Italian state-owned postal operator, Poste Italiane. The airline, of course, remained operating as Alitalia.

Coronavirus has, of course, decimated the aviation industry with international and domestic air travel having taken a downward plunge due to lockdowns being implemented worldwide. Alitalia, an airline already struggling, was unlikely to survive the crisis on its own so in April 2020 the Italian Government announced it would take over the airline – thus nationalising it again.

Officially announced on 29 June 2020 by Prime Minister Giuseppe Conte the airline was to be reorganised as Alitalia – Trasporto Aereo Italiano S.p.A. Continuing to operate under the Alitalia brand until 9 October, the airline was officially renamed as Italia Trasporto Aereo – or ITA for short.

Alitalia JFK
Alitalia long haul types at New York-JFK. Flickr/NTG842

Of course it remains to be seen if the new fleet of 90 aircraft, down from the current 116, will gain a new corporate identity or if the Alitalia brand will soldier on. From a photography perspective it would be great to see another new livery in the skies, but for an airline with a history of financial problems maybe repainting an entire fleet again so soon after its last rebrand, it’s not the best idea.

Nonwithstanding the current aircraft storage/parking situation due to the Coronavirus pandemic, ITA operates the following aircraft:

Aircraft typeNumber in serviceNotes
Airbus A319-10022
Airbus A320-20038
Airbus A321-1006Due to be retired before the end of 2020
Airbus A330-20014
Boeing 777-200ER11
Boeing 777-300ER1Due to be retired before the end of 2020

That’s a total of 92 aircraft, reducing to 85 with planned aircraft retirements. ITA have announced an extension of their Italy to USA services, and a renewed focus on long-haul in general, so there may now be a change in plans for the sole 777-300ER, perhaps with more orders on the way..?

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